Leaders use Case Studies

In an earlier post, we discussed the value of testimonials. What if you don’t have testimonials? Write your own! Think back on some of your greatest successes – the things that motivate you and your team to keep coming back. If your client or customer didn’t provide a testimonial, you can create your own. You … Read more

Leaders DWYSYWD

In their research on Characteristics of Admired Leaders, Kouzes and Posner found this: Far and away, the most desired characteristics of leaders are (in this order): HonestForward-lookingInspiringCompetent It’s fascinating that both “inspiring” AND “competent” are on the list together, as it feels frequent that a leader demonstrates one characteristic, but not the other. What really … Read more