Alan Feirer

Everyone’s in Marketing?

by

We are all ambassadors of every organization that we are a part of. Whether it’s our family, our workplace, our house of worship, our service club, our band, our athletic team, or our city/state/country, we are always “representing.” There’s a place in my town that serves food. Lots of people eat there. I don’t. Here’s … Read more

What Three Things Make the Biggest Difference? (Part Three)

by

This week, we look at the third concept of “The Big Three.” This is not new ground for this blog, and I encourage you to check out related posts: Effective Feedback is About the Future Leaders Model the Behavior they Expect Attitude is not everything. Listen to Batman and focus on behavior… What’s the Magic … Read more

What Three Things Make the Biggest Difference? (Part One)

by

It is good to be efficient, yes. It is also good to be comprehensive. Sometimes, however, those two things don’t work well together. Since starting this business, most of my work helping groups has been through 4-8 hour workshops. There is a demand for leadership training that can be delivered in much shorter periods of … Read more

What’s the Magic trick used to control Disney guests?

by

Something that strikes most visitors to Walt Disney World is how “nice” of a place it is. It’s very clean. The employees are called “cast members” because they’re playing a role and they have a reputation for great service and friendliness. Everyone knows that. But there’s another unique element present at Disney World that is … Read more

My other favorite equation…

by

T=r+d …where T is “trust,” r is “reliability,” and d is “delight.” I attended EntreFest 2011, and one of the best sessions I attended was led by the brilliant people (Jess and Josh) of Lessing-Flynn, a successful advertising agency.  This was one of the best takeaways. If you can establish trust, you’ll gain loyalty.  To … Read more

My Favorite Equations

by

Keeping it simple is something I like other people to do.  I, however, am not always so good at it.  That’s why I like simple equations – they help me focus, and help me explain things to others. p=P-i …where p is “performance”, P is “Potential”, and i is “interference.” This comes from The Inner … Read more