I blog for a couple of reasons — mostly to spread the word about positive leadership and its effectiveness to as many people as possible, and make it “real” by providing examples and tools.
Also, I do it to provide a “touchstone” for current and previous clients (although I truly consider “previous” clients to be lifelong clients, and therefore, “current.”)
And, I do it so that potential clients can get to know me – to see if we’d be a good match.
I committed to doing it once per week, on Wednesdays, and I’ve mostly stuck to it.
This week, I was going to skip. Because I have a large quantity and variety of client needs this week – 4 workshops/classes, 2 coaching sessions, a few things to prepare for, a speech to write, and a bunch of emails to return.
Why skip the blog commitment just because I’m busy? My deliberate choice of business priorities:
1) current clients first
2) potential clients second
3) other stuff (dreaming, networking, Words with Friends, reading, personal development) third
Then, I thought that it might be helpful to share this with you – to tell you why I was going to skip this week, and the idea behind it…
It’s good to think about the future. But not always best to prioritize it. If you coach, or teach an elective class (like band – did that for a few years myself), you often think about recruiting – and retention. And you might neglect the folks who are loyal in order to reach those who aren’t – trouble is, people notice that.
Do you have a cell phone plan or cable TV? Then you know what I’m talking about – those great offers for new customers are a slap in the face to the loyal.
In business, especially in situations that depend on word-of-mouth, it’s really become obvious that best practice is to delight and completely serve (meet the needs of) current customers/clients.
So that’s what I’m going to do today, instead of blogging. (Oh, sure, I’m slapping this post up, but I’m spending less than 15 minutes on it, and it has no links or a picture yet. Might add those later, if I make time.)
Someday, I’ll expand on this topic, and write about the value of turning your undivided attention to the person in front of you at that moment in time.
But not today. Gotta get to my email and stuff.